Exhibit #1: Gu Energy Gel, a popular gel used for athletes participating in endurance sports.
Exhibit #2: Spotted in bodega, a pocket shot of energy....errr alchol. This is a rather sick marketing trick. Imagine reaching into your pocket half way through a marathon and taking a shot of warm tequila!
Does anyone else find this disturbing?
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Oh. My. God. Please tell me you picked up a box of these for Sorority Row...
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