This is probably the coolest live stunt for a brand I have seen. Apparently, to celebrate the 60th Anniversary of Candy Land they made Lombard St into a life-sized game. Some people were calling it "messed up to allow Hasbro to take over public space" I think whoever said that hates fun. I found some photos on the web here. Hopefully they'll be turning the NYC highline into Shoots and Latters or something, so I can get in on the fun.